He said, meaning: Pharaoh, to those around him from the nobles of his people, also deceiving: "Do you not listen?" meaning: you should pay attention to him with all your effort. This is a statement whose apparent meaning is that he warned them against denial, because he asked about the essence, and he was answered with something other than it. It is also possible that there is something else if it is narrowed down, for it is from the hidden cunning of him.